Puristic Formula


article.category:Baby & Pregnancy

Recommended by experts: the purer, the better.

Delicate baby skin requires lots of attention and very mild baby care and cleansing products. Raw substances are therefore carefully selected to ensure they do not irritate baby skin. Lipids provide moisture which is easily absorbed by the horny layer and protects baby’s skin from drying out. Soothing ingredients ensure that reddened baby skin quickly normalises again. The general rule for cleansing and care: The best solutions are simple, pure formulas that give the skin of babies and children exactly what it needs – no more, no less.

BabyPure baby care products do not contain any

  • Fragrances
  • Colourings
  • Mineral oils
  • Silicones
  • Alcohol
  • Preservatives*
  • PEG emulsifiers
  • Nanomaterials

* in accordance with the requirements of Annex V of EC Regulation 1223/2009

Recommended by experts

Dermatologists, paediatricians, midwives and parents confirm the excellent skin tolerance of BabyPure in dermatological studies.

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“I recommend puristic, non-scented products when caring for baby skin.”

Ruth Landis , Midwife, Storchenäscht Birth Centre, Othmarsingen (Switzerland)

“BabyPure provides exactly what baby’s skin needs.”

Dr. Kristin Kernland , FMH Dermatology, Paediatric clinic of the Baden cantonal hospital (Switzerland)