Product characteristics

  • Vegan
  • 0% solid microplastic
  • Cruelty-Free
  • Puristic Formula

Further information about the product


  • Specially developed for baby’s fine hair and highly sensitive skin
  • The pure formula has been microbiologically and dermatologically tested and shows ultimate tolerance. BabyPure Shampoo and Wash Lotion is free from perfume, colourings, mineral oils, silicone, alcohol and preservatives*
  • Contains highly skin-friendly ingredients, gently cleanses fine hair and baby skin and leaves a smooth feeling
  • The soap-free formula with extra mild cleansing agents protects the skin against drying out and at the same time maintains the natural pH value of the scalp
  • Panthenol protects from skin irritations and soothes the skin
  • Vitamin E neutralises the harmful properties of free radicals, has a regenerative effect on the skin's natural barrier and stimulates the skin's own repair mechanism
  • DayMoist CLR™ and Pentavitin® provide moisture
  • Jojoba esters and the conditioner betaine provide care and have replenishing properties

* Annex V, (EC) N°1223/2009


  • Betaine
  • Jojoba Esters
  • DayMoist CLR
  • Panthenol
  • Vitamin E
  • Pentavitin®

“I recommend puristic, unperfumed products when caring for baby skin.”

Ruth Landis , Midwife, Geburtshaus Storchenäscht, Othmarsingen (Schweiz)